4:54 PM
indigo
The value of off page search engine optimization is something every internet marketer and webmaster knows. While it's important to have the right kind of content on your website, it'll be impossible to your site ranked by the search engines without proper off page SEO. The purpose of this article is to shed some light on important off-page SEO factors that you need to consider.
Look at the structure of your website and how you have it laid out. Does the site directory have a proper tree structure? Google loves websites that have a logical and consistent structure designed conventionally. Many people miss this important factor when creating their site but it shouldn't be ignored. Your website has to be organized in a logical manner so that the search engine spiders have no problem crawling through your site and finding the content. So before your site goes live, make sure you're familiar with this structure.
With off page SEO, the search engines look at the type of backlinks you have from other sites. The search engines will consider you backlinks more valuable when your referrer sites are trusted. A backlink from popular web directories like DMOZ and Yahoo! Directory are enough to put your website in the elite league. There are many other web directories in addition to these two that you can search and submit your site to. Make sure you don't link to directories that look spammy or that aren't untrustworthy. Factors like how long your domain name has been registered also need to be considered. This is important because legitimate domain names are typically registered for several years but illegitimate ones rarely get used for more than one year. This may not look like a big factor but your site will make a good impression on the search engines if you make sure your domain name is registered for more than a year.
Lastly, you should also ask yourself if your website has a theme or whether there are many unrelated keywords and topics on it. You will greatly boost your chances of getting ranked for your targeted keywords when you create a tightly themed website. The more focused your site, the easier it is to let the search engines know what keywords you want to be ranked for. After all, you don't want to confuse or mislead the search engine spiders. This is why it's important for your website's pages to revolve around one single theme. Lastly, make sure that all the sites you link to are legitimate. Search engines are very particular about spammy looking websites and getting a backlink from such a site will make your website look bad by association. Having good neighbors is important and this is especially true when it comes to SEO. So every website that you link to needs to be relevant to your site and also needs to reputable and genuine. So, there are many factors to focus on with search engine optimization. To get the best results with your off page SEO, start applying what you've learned here.
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