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Search Engine Optimisation in Australia, while identical to SEO elsewhere mechanically, requires special consideration. One of the important elements of internet marketing is targeting your market and the Australian market requires an Australian focus. Many of the biggest SEO firms are located in the United States. Some of these firms have a terrific track record of success in their home country, but may not be the best choice for an Australian company looking for help with their needs. Nor may it be wise to outsource your SEO work to any other foreign company. While they might offer very competitive rates, they may not be able to get you the results you expect from an SEO firm. If you are targeting Australian consumers, you should get a local, Australian SEO consultant or firm to help you. Similarly, if you are contemplating hiring an SEO consultant or a company to do your SEO work for you, outsourcing to a company or individual outside of Australia is probably not a good idea. The best idea is to hire a good Australian SEO consultant if you are marketing a product or service that is meant for Australian consumers. American copywriters are often guilty of thinking that the American way of hard selling a product doesn't work with every culture. They can often produce content that is actually offensive to the average Australian consumer, even if they are experts in their home country.. It is hard to criticise the U. S. When it comes to the nuts and bolts of internet marketing. They are masters at it and their software tools and many of the SEO subscription services are second to none. When it comes to the mechanics of internet marketing, these tools and services should be part of any campaign, whether it's for a dotcom-dotau or just a dotcom. Remarkably, many Aussie internet marketers overlook their own country when they start their online marketing campaign. This is a big mistake. Australia's small population makes it far easier to reach the top of the search engine rankings on Australian search engines like googledotcomdotau. By all means, reach out to a global market, but don't forget your own. While Australia has a small population, we also have a relatively wealthy one and often we need to shop online. This is because, isolated as we are, we can't always find the niche products and services we want in our local shopping centres. Any way you look at it, if you are looking for search engine optimisation in Australia, you should look first to Australia and not overseas. That way you get the best of both worlds, because Australian SEO experts are experts in both targeting the Australian market and the overseas market. This is doubly true if you are selling a product that is "fair dinkum" Aussie. As Paul Hogan proved years ago, the world loves our culture and it is one of our best sales tools.