9:21 PM
indigo
Every internet marketer and webmaster knows the value of off page search engine optimization. While it's important to have the right kind of content on your website, it'll be impossible to your site ranked by the search engines without proper off page SEO. Here are some of the important SEO factors that you need to consider.
The first factor you should be aware of is that your off page SEO efforts will most likely take some time to get results, and at first your ranking will fluctuate quite a bit. Even if your ranking is unstable, continue with all of your SEO tasks, and don't conclude that what you're doing isn't working. As you apply your SEO methods, you'll probably notice your site getting a quick boost in the rankings, but then it will backslide, perhaps into obscurity. It's not uncommon, for instance, for a site to temporarily reach the first page for a certain keyword, but then slide back to page five or even lower.
You should recognize this as normal, and continue focusing on your SEO goals.
Secondly, look into your site and see if the site map is complete and if it has keywords in the anchor text. Having a site map on your website is important because it gives the search engine bots the path to discover all the pages on your site without any confusion. Your site map is a clearly laid out route for the search engines to find directions and to know more about your site. If your site doesn't yet have a site map, you should definitely create one as soon as possible. If you're wondering how large your site should be for SEO purposes, this is something on which even SEO experts disagree. While some SEO experts say that the bigger the site is, the better the results, the others think that a smaller website gives you better ranking.
Every niche, and even every site is a little different, so you should do some experimenting of your own. In some cases you may do fine with a small site, but if you find that you can't rank highly this way, then you can always add more content and pages to it. By experimenting, you can find out for sure what works for you.
Finally, when you link to pages, you always have to consider their topic. The more related in theme the sites you're linking to are to your own, the better for SEO purposes. This works on the relevancy factor and gives the search engines what they're looking for.
If the site linking to yours has no connection in theme, it won't be as useful as one that's highly relevant. As you work on building links to optimize your site, it's therefore best to choose sites in the same or a similar niche.
The above tips can help you improve your site's ranking with the search engines; you should utilize both on and off page optimization. While it does take time and regular effort to achieve a good rank with the search engines, if you're diligent in your efforts, you're sure to see the results you want sooner or later.
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