How To Create Your Own Customer Lists

email marketing

Numerous people just don't seem to understand how important it is to have an email list. Nearly every Internet marketer online will tell you that without a mailing list you have nothing. I have been asked again and again if people can merely use safe-lists and other list building programs or if they should have their own mailing lists.

More about building a list revealed

I am going to go a bit deeper in this article on how email marketing needs to be carried out.

Let's examine safe-lists Safe-lists are lists that consist of for the most part Internet marketers. Typically, you have the choice to join for free but 99% of these websites have additional features for individuals who want to pay for them. Everyone who registers for these websites automatically agree to permit other members to send them their emails. Most safe-lists these days are credit based lists so you need to click on the credit links in the emails you get. These credits can then be utilized to send your offers to other people in the list.

The primary problem with safe-lists is that no one is there to purchase anything. Even though you may make a sale here and there by employing these safe-lists, it is not enough to make it worth your while.

But then, there is a way to utilize safe-lists that is worth your time. Safe-lists are a great way to start growing your own email list. You can have people's email addresses by giving stuff away and having people give you their name and email address in order to get the free item. This way you are growing your own list which is much better.

Which takes us to the question "Do I need my own list?" Yes you do, at least if you are wanting to be successful. Just about any thriving Internet marketer will tell you that every individual on your own email list is worth about $1 per month. So let's suppose over the next year you work hard at building your email list and you get 3,000 people to sign up, your email list is now worth $3,000 per month.

Don't misunderstand me, you are not charging these people $1 a month for being on your mailing list. The way it is works out is, when you have people on your mailing list they are more apt to purchase from you as long as you provide quality, and you should be able to sell 1 product every month to every 1 person out of 50 who are on your mailing list. To explain this a bit better, 1 person out of every 50 pays for a product worth $50 to you each month, that equals an average of $1 per person.

Another thing about having your own mailing list instead of using a safe-list is you can send out your offers anytime you like. In addition, there is no limit to how large you can grow your mailing list. In addition, you are not limited on how you grow your email list, feel free to use any technique you want. Safe-lists are only one way to help you get rolling. You can start a blog and have people join your list to be updated when you make a new post. You can use traffic exchanges and other no-fee programs to help you grow your list. The point is it is limitless.

So which of the two should you use -- safe-lists or your own email list? You should be using safe-lists but only to the point where it is helping you build your own mailing list.

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