A lot of people simply don't seem to realize how vital it is to have a mailing list. You can see it on almost every Internet marketing website on the Internet "The Money Is In The List". But the question is, must you build your own email list or can you use safelists.
Here we'll address this question and hopefully give you a good idea on how you should manage your email marketing.
We'll start off taking a deeper look at safelists. A safelist is a group of people who agree to get emails from other people in the group. How it works is you can ordinarily join free of charge or for a fee. Everyone who joins these websites automatically agree to let other members to send them their emails. Majority of safelists will feature a link in the email that you have to click in order to get credits. At this point, you can trade your credits for emailing other members, and when they receive your email they will have to click the credit link to get credits and they see your web site when they do.
Keep in mind that these other members are the same as you -- they want to email people and get traffic but they don't want to purchase something that another member is telling them about. Don't misunderstand me, it is doable to generate money with these programs but it will be occasional, not enough to make all your time clicking links worth it.
But then, it is possible to make use of safelists that is worth your time. Now, if you want your own email list, safelists can help you build it. You can have people's email addresses by giving stuff away and having people give you their name and email address in order to receive the free item. This is the easiest way to start developing your own email list.
Which brings us to the question "Do I need my own list?" Yes you do, at least if you wish to succeed. To explain how essential it is to maintain your own list, on average for each one person you get to sign up to your list you will make about one dollar per month from. While that may not seem like a lot of money, what happens if you have your own email list of 5,000 or 10,000 people?
Don't misunderstand me, you are not charging these people $1 every month for being on your list. What this means is when you contact your mailing list with a good subject line and good content in the email promoting a good product, you can expect to make about 1 sale for every 50 people on your mailing list each month. To explain this a bit better, 1 person out of every 50 pays for a product worth $50 to you each month, that equals an average of $1 per person.
You can even mail a different offer to your mailing list daily. And unlike safelists that limit your mailings and how many people you can mail to, you can build your list as big as you want and email them whenever you prefer. You can utilize many different strategies to develop your list too. Safelists are merely one way to help you get going. You can put an opt-in form on your blog so people can be updated, then you can email them also and your email list grows. It doesn't stop there though, you can utilize any strategy or program you like that can help you build your list. Basically, you can develop your own list to any extent you wish.
So which one do you have to you use -- safelists or your own list? You should be making use of safelists but only to the point where it is helping you grow your own email list.