Here we will discuss important details about making sure your websites Meta Tags, HTML/CSS verified, and content completely optimized for your search engine rankings. Google is focusing on loading times, website quality and w3c validation more and more as a trust factor, they know that most malicious websites that harbor virus, trojans, and other malicious software will not pass these tests of quality and structure. Keep your themes, blogs, and website pages top notch for fastest loading, highest ranking positions, and overall success with getting more organic traffic from Google. Now you must do a bit of research before employing these techniques.
Meta tags, link structures, keywords, and keyword research is the foundation of your on-page SEO, content & media is the next layer, and then off-page SEO to promote your work.The first step to take before writing any Meta Tags on your site is to make sure you have done some keyword research using tools such as Google’s Ad-words Keyword research site. Just sign up at Google Webmaster tools after purchasing your domain, get your account setup and sign into ad-words. Now you’ll probably score a free $75 coupon for ad-words that you can save for later. Go to ad-words:reporting and tools, and select keyword tool, now you’ll be using this to do a lot of research on your niche, keywords, profitability, and competition as well. Get used to it and check out the big differences when using the “broad match”, “exact match”, and “phrase match” styles. Exact match is a very accurate, unique visitor total for the specific keyword or keyword phrase that your are searching. Broad is variations of the keyword, close results, and other less stringent results that may come up for the keyword or phrase. This is going to allow you to know what the competition is on specific keywords, or keyword phrases and focus your Meta Tags on keywords that have less competition and will rank better for you.
Simply type in “Google Keyword Tool” and enter phrases that are specific to your site. Click on monthly searches to rank the data by largest search volume and work your way down to find terms that have good volume (50,000+ searches) and are medium or less competition.
Knowing that your niche or market is in a specific keyword rich environment is the key. You’ll have to realize what product names, service types, and other sales jargon that will be your best keyword match for converting natural search traffic into sales of your products and/or service. Once you know your keyword, start branching off and looking at similar keywords that may be less competition, but even higher conversion. Possibly your keyword with “sale”, or “cheap, maybe a “discount” or “online store” might make a major difference at reaching a lot more web browsers, affecting more search ranking pages, and growing the network for conversions through your domain. Make a list of the keywords you believe you’ll have the most opportunity in, now these are going to be the focus group for your meta tags and content writing.
Keep in mind that you will be writing a lot of content in the form of posts and pages that need to be targeted at the related keyword terms and phrases for the best results from your future off-page SEO efforts. With this sort of foundation your aged-domain will take off like a rocket thru the SERPs, if your domain is brand-new you’ll be setting yourself up for success and rapid movement in the SERPs over the next 6 months. You’ll see competitors fall behind you in the SERPs as your content pushes your site past them and reaches more targeted organic traffic.
SEO Tip: Find intelligent ways to use these keywords/phrases on your meta tags without repeating/spamming the exact words and phrases. Vary the tenses and flip around phrases, your keywords will look more natural by doing this.
Focus Keyword = article marketingKeyword Varieties = market your articles online, internet marketing using articles, article submission tips, marketing techniques with articles, and so on.
In this On-page SEO section we will be covering Meta Tags:
- h1/h2 headers